Litigation Marketing
Draper OS
Modern marketing for litigators. Finally built right.
AI-assisted PPC and marketing for litigation firms — built by a trial attorney who spent years being burned by traditional agencies and decided to build the system they all should have had.
Sound Familiar?
Traditional agencies are burning litigation firms.
You've heard the promises. You've seen the results. You're done with excuses.
Over-promising agencies with vague 'secret sauce,' flimsy testimonials, and 'explosive growth' claims.
'Okay' landing pages, mis-targeted campaigns, and wrong or low-value leads.
Excuses like 'the algorithm needs more time' while the firm holds the bag.
Little true A/B testing, weak tracking, and set-it-and-forget-it management.
The Draper OS Difference
Built from the perspective of a trial attorney.
Not a generic agency that learned about law. A trial lawyer who built the marketing system he always needed.
Built by a Trial Attorney
Strategy and execution run by an actual trial attorney who understands case value, intake, and what a good litigation lead actually looks like.
AI-Assisted Optimization
AI-assisted PPC and analytics continuously monitor campaigns and surface real optimization opportunities — not vanity metrics.
Modern Landing Pages
High-converting landing pages tied into a modern CRM so no leads are lost and performance is always visible.
True A/B Testing
Real A/B testing, robust tracking, and reporting focused on quality of leads and cases — not impressions or clicks.
CRM Integration
Engagements tailored to your firm's CRM, scope, and budget. No one-size-fits-all packages or cookie-cutter campaigns.
Litigation-Only Focus
We only work with litigation firms. We know what a high-value case looks like and how to build campaigns that attract them.
Pricing
No one-size-fits-all packages.
Pricing depends on your CRM, scope, and budget. Every engagement is tailored to your firm's specific situation — because your marketing should be too.
PPC Management
Google, Meta, and programmatic campaigns built for litigation lead generation.
Landing Pages
High-converting, modern landing pages tied into your CRM and tracking stack.
Analytics & Reporting
Real reporting on lead quality and case value — not vanity metrics.
Product Screenshots
See Draper OS in action.
A look inside the interface — built for the courtroom, not the boardroom.
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Product Walkthroughs
Watch Draper OS work.
Short walkthroughs showing exactly how the tool performs in real trial scenarios.
Draper OS — Platform & Process Overview
~6 min
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Draper OS — Platform & Process Overview
How Draper OS approaches litigation marketing differently from traditional agencies.
Campaign Setup & Reporting Walkthrough
~4 min
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Campaign Setup & Reporting Walkthrough
A look at how campaigns are structured, tracked, and reported inside Draper OS.
FAQ
Everything you want to know about Draper OS.
Common questions from litigation firms evaluating a modern marketing engagement.
Draper OS works exclusively with litigation firms — primarily plaintiff-side practices including personal injury, mass tort, workers' compensation, employment, and commercial litigation. We do not work with transactional or estate planning firms. Our focus on litigation means we understand what a high-value case looks like and how to build campaigns that attract them.
Most legal marketing agencies are generalists who apply the same playbook to every law firm regardless of practice area. Draper OS is built by a trial attorney who spent years being burned by those agencies and built the system he always needed. Strategy and execution are informed by an actual understanding of case value, intake quality, and what a good litigation lead looks like — not just click-through rates and impression counts.
AI-assisted PPC means using machine learning and AI tools to continuously monitor campaign performance, identify optimization opportunities, adjust bidding strategies, and surface patterns in lead quality data that human managers would miss or be too slow to act on. It does not mean setting up automated campaigns and walking away — it means using AI as a force multiplier for active, expert campaign management.
Yes. High-converting landing pages are a core component of every Draper OS engagement. Generic firm websites are not optimized for PPC conversion. We build dedicated landing pages for each campaign, tied into your CRM and tracking stack, with real A/B testing to continuously improve conversion rates.
Draper OS integrates with the major legal CRM platforms including Clio, Filevine, Litify, and Salesforce, as well as general CRMs like HubSpot. Integration requirements are assessed during the initial consultation. If you are not currently using a CRM, we can help you select and implement the right one as part of the engagement.
Reporting is focused on what matters for a litigation firm: lead quality, case type distribution, cost per signed case, and pipeline value — not vanity metrics like impressions or page views. You receive regular reporting on a cadence agreed upon during onboarding, plus access to a live dashboard so you can check performance at any time.
PPC campaigns typically begin generating leads within the first week of launch. However, optimizing for lead quality and case value takes longer — usually 60 to 90 days of data before campaigns are fully dialed in. We are transparent about this timeline and set realistic expectations during the initial consultation. We do not promise 'explosive growth' in 30 days.
Minimum engagement requirements depend on your market, practice area, and goals. Some markets require higher ad spend to compete effectively; others are more accessible. We assess this during the initial consultation and will tell you honestly if your budget is not sufficient to achieve your goals in your market — rather than taking your money and delivering poor results.
Book a Consult About Modernizing Your Firm's Marketing
Tell us about your firm, your current marketing setup, and what you're trying to achieve.